EmmaJane Knight's new Autumn Winter 2008-2009 Cashmere Collection is of the highest quality where the cashmere has been sourced from Loro Piana, one of Italy's top yarn manufacturers's recognised worldwide.

Elegant yet fun, her sweaters, sold under the label e j k , have an innovative modern twist to timeless classic designs. Dressing has never been so easy, while EmmaJane still maintains that all important element of sophistication that her clients' love about her pieces.

To celebrate the new arrivals, clients this year have the option of adding bespoke animal crystal motifs to their cashmere pieces. These animals are elephants, eagles, butterflies plus the ever popular dragon. As part of our support for conservation, for any cashmere pieces bought with these beautiful crystal motifs, e j k will donate £5 to the African wildlife conservation charity, Tusk Trust, to support their ongoing work.

EmmaJane Knight says "As everyone becomes more environmentally aware, we become more attuned to the choices we make while shopping. When it comes to shopping with a conscience, cashmere is an ideal choice. It is a sustainable fibre which is eight times warmer than wool, that stores without wrinkles and is unrivalled by any other material for sheer luxury. My competitive prices show you can buy luxury which needs not damage the planet."

"By supporting the Tusk Trust, I hope to highlight the fact that it is important how in our product choices we are affecting the habitats of many endangered species. Through our actions, we not only lose these unique creatures but also we forgo the important role these creatures play in maintaining a balanced eco-system in this world."

For further information on e j k 's new cashmere collection contact Emma Jane Knight:
Mobile: 07967 974 920; Fax: +44 (0) 20 7720 4492 Email: info@emmajaneknight.com or view www.emmajaneknight.com.
You can also visit www.tusk.org.uk to learn more about The Tusk Trust.